At any given moment in the day there are 1.96 billion people using the internet; roughly one-third the population of the world. 500 million of those people use Facebook, 100 million people use YouTube, twelve million use MySpace.and six million people (and growing) use Twitter for social networking.
Websites such as Facebook, Twitter and YouTube are a great way to grow your online business with social networking. Social networking and media have grown by leaps and bounds just in the past decade. If you think these websites are only useful for growing imaginary farms or watching the video of a grown man do the evolution of dance then you need to do your homework. These are all systems that anyone can use anywhere, at anytime and the best part of it all is that they’re all free to use.
Even if you aren’t internet savvy, every social networking website has an easy setup procedure for you to follow. Use your own name to label your social website. If you have a popular name that is already taken think of one that is as close to yours as possible. A profile photo of yourself in a business attire or with someone successful will garner more attention than something comical or an animated icon. Create an online persona that describes who you are and what services you have to offer others. If you need more ideas on how to build your online persona read my article Build Your Online Business Personality to help brand your social website.
If you already have a social webpage keep it separate from your business profile. If this is your first social excursion make sure you keep it professional. Don’t add any applications or subscribe to groups that aren’t related to your business. If you’re not sure what is considered professional ask yourself would a Fortune 500 company do this?
Whenever you post an article, write in your blog or film a video for your business, make a note of it on your social network page by creating a backlink. Not only does backlinking inform the friends in your social circle of your daily activities but it also boosts your search engine optimization results. (I’ll discuss Search Engine Optimization further in another article.)
Promote the posts on your social network by asking your friends and associates to comment on the backlink you created. This will increase your online organic ranking for your social network homepage as well as the website that is connected to the backlink. Now whenever someone does a search for your name or for the topic you discuss, there is a better chance your social page and the discussion backlink page you created receiving better search results.